Nordstrom SWOT Essay

Representing people with disabilities in their catalogs since 1997, which is rare. This is a strength because it represents all customers of Nordstrom, not leaving out certain groups because of industry ‘norms’. This speaks volumes to all customers that Nordstrom recognizes them as individuals, but also, as O’Connell mentioned in an interview, â€Å"people with disabilities represent a significant marketing opportunity with $225 billion in discretionary income†¦ and companies that understand this will have a competitive advantage.† Has a customer first attitude to differentiate Nordstrom from other high-end retailers and department stores and build customer loyalty. They are in a highly competitive market involving high fashion, quality items at a premium price, but their service is what drives their business in. They invest in high quality staff, greet customers by name, write personal thank you notes, make follow up calls about satisfaction with prod ucts, have large well lit stores and fitting rooms, have a price match system, as well as a very lenient no questions return policy, all combined to keep their customers as satisfied as they can. Find a study that talks about service driving in customers, customer surveys, reports, etc. Nordstrom has different brands and product lines to reach different market segments and keep up with trends. These include: Rack, Haute Look, Treasure & Bond, and Trunk Club. This offers mid price markets opportunities to join with regular high price markets, online exclusive shoppers to join the Nordstrom network and fashions, appeal to â€Å"give-back† shoppers, and gives men a new online shopping experienced linked to the perks of Nordstrom’s inventories and in store tailors. This is a strength of the company because it creates a larger customer base to represent and build markets in, allowing the company growth in a variety of areas that competitors are not hitting. Compared to retail apparel competitors, â€Å"Nordstrom Inc. reported Total Revenue increase in the 2 quarter 2014 by 6.13 % year on year. The sales growth was above Nordstrom Inc.’s competitors average re venue growth of 0.99 %, recorded in the same quarter. With net margin of 5.4 % company  achieved higher profitability than its competitors.†   The Nordstrom Brand name and size are also strengths of the company. The Nordstrom brand has been around long enough to build relationships with suppliers and attain exclusive brands to carry, and establish lines of distribution, which puts them above new entrants because it is difficult to gain licensing for exclusive brands when you are not already established as well as establish your distribution system. They also have a size advantage having 118 original Nordstrom stores, 162 Nordstrom Rack locations, 2 Jeffrey boutiques, 1 clearance store and they also reach customers online in 96 countries through Nordstrom.com and reaching customers online through HauteLook and NordstromRack.com as well. The high brand awareness, and availability is what competes in department and apparel retail. The company carries unique products; exceptional, high quality brands that are not going to be found at discount retailers to create the exclusive feel for customers. They also new experiences an d brands within the company through their Spa and Restaurants within some of the Nordstrom front-line stores. These differentiate Nordstrom from direct competitors, but also from restaurants competition by using quality, sustainability, and responsibility as their guide to the best experience. (http://wwwiebe.com/nordstrom-customer-service-first/) Find article about competitors with restaurants and spas, and how this makes a difference compared to their revenues and restaurants too. Has established online presence in 96 countries and built network through their multiple websites for each store brand, built their own app to shop from your phone, and gotten involved in social media, more specifically Instagram with their â€Å"Instalog† while keeping all of this integrated with their mortar stores. They also understand that â€Å"when you stop evolving with your customer, you die,† as Jamie Nordstrom, president of stores, has said. They are building fulfillment centers to accommodate online shopping more quickly, use RFID chips to keep their perpetual inventory system for stores and online to share, and invested more into online growth than brick and mortar stores,  knowing that this is where their growth is coming from. â€Å"Over the next several years Nordstrom expects to derive half of its sales from the Rack and from its online units, versus 38 percent today,† and that’s because â€Å"the U.S. Commerce Department estimates that electronic commerce amounted to 6.2 percent of total retail sales in the first quarter of 2014.† Analysts have also been saying Nordstrom has thrived compared to competitors because it is a pioneer in perks like free shipping and also having the unique diversity of products online. Their expansion into Canada this year also gives them an advantage against competitors who have not branched out internationally yet. This opens their market up to Calgary shoppers, Canada’s strong economy, an area underserved of luxury items, shoppers who are familiar with the brand, and expectation to grow to a total of 5 Canadian stores within 2 years. If their expansion continues in a positive way like their first opening, they will continue to have this s trength over their competitors. Weaknesses: Because Nordstrom focuses mainly on their customer service and does price matching on their items, they are at risk to be directly affected by price fluctuations and economic trends. The fluctuations in the market are out of Nordstrom’s control, but their choice of pricing strategy to match prices are internal choices that they are choosing to be vulnerable to. If they don’t want this as a weakness they would try to reinvent their pricing strategy to keep competitive pricing without matching competition because that is directly relative to the market. Offering free shipping does improve their customer loyalty, but it also comes with a high cost for the company. This is a weakness because they internally chose to make this sacrifice for the greater good of the company and take the hit on spending, but is hard to measure the direct effects of customer loyalty because of  free shipping. Nordstrom has the opportunity to invest more into their credit business because many of their competitors have more resources in this area giving them an advantage. Their competition is external but the choice to not invest highly in their credit business is a weakness of Nordstrom. The company would have to look into how they allocate their resources to see if there is room to invest additionally into this sector of business and if it would bring sufficient benefit to them. Opportunities: Already reaching 96 countries with their online retailing, Nordstrom continues to have room for growth in this area. New technology is keeping the market on their toes with ideas to expand and take advantage sooner than competitors, which is why Nordstrom is spending to grow fulfillment of network for direct sales channels to make delivery faster, and improve mobile app and in store personalized experience. They already have an app that was revealed earlier this year, Instagram, and multiple online stores with Nordstrom.com, NordstromRack.com and HauteLook.com, with plans to introduce Canadian Nordstrom Rack soon. The company plans to invest $150 million into its’ online retailing. They plan to hire up to 400 people for their e-commerce group, including Kirk Beardsley, the former director of business development at Amazon. Their acquisition of HauteLook changed their ecommerce capabilities, and they continue to look for integration opportunities to grow expansion further. They need to continually understand new markets such as the discount merchandising market, which they have recently made their footprint grow Rack sales by 20% in the first quarter of the year, compared to comparable stores that only grew 6.4%. The reason their growth opportunities online and in different markets remain an opportunity is because technology, online trends, and consumer preferences are always changing. They need to continue to stay on their toes with the online retail market since growth is higher than physical stores currently. Currently Nordstrom is â€Å"developing a strategy to secure their supply  chain in a resource constrained world will enable them to leverage their customer service brand image† by investing in recycling, transportation, paper and packaging, energy, water, human rights, organic food, and community support. They have the opportunity to continue this path of enhancing social and environmental sustainability, corporate social responsibility, and supply chain management to appeal to environmental supporting markets. The Canada debut of stores is their first branch into international markets, which says the company is in a stable enough spot to take on these new complex roles in the market. They have a good economy with a high median family income at $90,000 in the areas they plan to continue growth in. According to government data, this is the highest in metropolitan areas in Canada, giving the company the opportunity to expand and capture their market. There are not current plans to expand beyond Canada, but if they succeed there then that again leaves open an entire new box of options for the company to move overseas. Nordstrom will also be opening up Nordstrom Rack locations in Canada once they accomplish their mission with front-line stores, opening up opportunities to reach the middle class Canadian consumers who want designer brands at a bargain. Continuing to be an innovative brand will be an opportunity for Nordstrom to take advantage of. They launched their â€Å"first time private-lab el brand that will give 5 percent of its earnings to Girls Inc. and other nonprofits that seek to empower women and young girls. The move comes amid the increasing popularity of â€Å"give-back† fashion.† The charitable boutique Nordstrom opened in New York’s SoHo neighborhood in 2011, Treasure&Bond, will be available at 86 stores around the country and online as well to promote their â€Å"give-back† persona. There will be constant opportunity to follow trends and compete in the market with things such as these, and Nordstrom has the opportunity to continue its’ successful planning to meet them and conquer.   Disposable incomes in the US are rising, for instance June 2014 were at an all time high at 13021.20 billion versus the previous month at 12969.70 billion. What this means for Nordstrom and all retailers is that spending will begin/continue to increase and they need to be the brand/company that captures those sales. Their expansion, online presence, and quality need to continue to improve, and there marketing strategy relying heavily on word of mouth may need re-evaluation to determine if this is the best way to promote the brand while maintaining their high image.   Sales per square foot vary company to company and your ability to stock, merchandise, and turnover quicker than your competitor is an opportunity to capitalize on. Maintaining highest sales per square foot is a competitive tool in the retail industry and in 2013 Nordstrom had the highest sales per square foot at $400 in comparison to direct competitors Macy’s at $173 and Saks Fifth Ave at $350. Their ability to stock more into a space and turnover that merchandise faster than competition is a strength of Nordstrom in the external market. Threats: The department store and apparel industries are highly competitive, with direct competitors of Nordstrom being: Bloomingdale’s, Macy’s, Dillard’s, Saks Fifth Ave, and Neiman Marcus. As consumer preference continues to shift, and incomes continue to rise the market will only continue to be more and more competitive, leveraging many opportunities for each company. There is also a lot of indirect competition of Nordstrom including food service, spas, boutiques, discount retailers, online retailers, and specialty stores. This creates significant competitive areas and factors in position including their customer service, unique fashion trends, selection, quality, environment, location, and convenience. Further threats for the company to consider while making decisions also include plans for growth, market share, pricing, supply chains, brand image and much more. There is also indirect competition for Nordstrom’s credit business like banks, credit card companies , and other stores that offer a store card such as JCP, Saks,  Dillard’s, Macy’s and Dillard’s. Because some of the competitors in this area have more financial marketing and resources to dedicate to their credit business, it makes it a huge threat to Nordstrom The economy will continue to be a threat not only in the US but also in their new Canadian expansion. The US economy and Americans spending is going up, as listed in the opportunities column, but because the past decade has been rough its effects may still linger and possibly shift into Canada’s economy as well. The threat of an economic downturn is something that all businesses face though, so to be safe Nordstrom should continually set realistic expectations and plans for what they would do in that situation. Price changes and increasing costs also threaten Nordstrom’s supply chain of designer and high-end brands. Because of the global climate changes and shortages in resources, the market for material, labor, and transportation are not as stable. This threatens Nordstrom because higher costs for them are not good if they’re not producing higher sales or profits, and the environmental effects on their business is completely out of their control. Online expansio n of all retailers especially a dominator like Amazon has put up many obstacles for Nordstrom. It is difficult and expensive to constantly and quickly transition to new technological changes. Nordstrom is threatened by these changes to see if it can successfully invest and continually update to the markets demands. Their repositioning online and through social media with the wave of technology seems to be going well so far, but time will tell if they are able to continue on top or if they will fall behind the industry. In Canadian market they just entered there is a battle for the luxury market, which is not sufficiently claimed yet. Hudson’s Bay Company has Canadian roots and just bought Saks, with plans to move them up to Canada as well. This will harshly threaten Nordstrom’s pull on luxury market share in Canada. There is  also the 177-year-old brand Holt Renfrew that announced expansion in its Calgary luxury store, which is in the same place as the first Canadian Nordstrom. This is again a direct threat to their business in Canada and how their expansion will determine if they can grab and hold onto market share. There are also not many to choose from talent wise in Canada because the luxury market is not prominent so there is little experience to find. There is also a higher average wage in the area they are stationed because of the oil-fueled jobs in the Calgary area, so they will have higher labor costs demanded as well. References: http://seattletimes.com/html/businesstechnology/2024579800_nordstromcanadaxml.html?cmpid=2628 https://itunes.apple.com/us/app/nordstrom/id474349412?mt=8 http://www.luxurydaily.com/nordstrom-integrates-instagram-to-create-shopping-experience/ http://www.santacruzsentinel.com/business/ci_26254983/models-disabilities-star-nordstrom-catalog http://wwwiebe.com/nordstrom-customer-service-first/ http://seattletimes.com/html/businesstechnology/2024313399_nordstromearningsxml.html http://seattletimes.com/html/businesstechnology/2024291908_nordstromstorexml.html http://www.internetretailer.com/2014/05/19/nordstrom-invests-heavily-e-commerce http://callisto.ggsrv.com/imgsrv/FastFetch/UBER1/306343_GDRT31838FSA

Mythological Hero Comparison Essay

Ancient and Modern Super Heroes Hero myths are the best-known mythological stories because they involve colossal characters that are easily recognizable. In ancient Greece heroes such as Homer’s Odysseus, Apollo, and Achilles are â€Å"super heroes.† In modern day literature and pop culture mythological characters like those found in comic books are the equivalent. Super heroes and their stories involve characters that put themselves in harm’s way to protect something or someone else. Whether it is ancient Greek mythology one is studying or modern day comic book characters, the theme, and meaning are the same. In other words, â€Å"the story they tell belongs to us all† (Powell, 1990, p. 8). A modern day super hero who protects his society while maintaining a tremendous persona is Batman, created by Bill Finger in 1940. Batman does not possess the typical deity powers of ancient hero mythological characters, but he does embark on a quest to save Gotham City from crime and corruption whil e exhibiting characteristics common in his mythological hero counterparts. Like Homer’s Odysseus, Batman exudes mythological deity characteristics, including strength, courage, and selflessness. Batman is today what Homer’s Odysseus is to ancient Greece. He embodies what mythological characters stand for during the times of ancient Greece, â€Å"but stand for something more, something that crosses boundaries† (Rohac, n.d., p. 1). He also lives in Gotham City, which is a place any person can see him or herself living in, which helps to reinforce the mythological idea behind the super hero. In afterlife mythology, when Odysseus visits the Land of the Dead, he does so exuding his heroic quality of strength. Like Batman, Odysseus requires strength, not in the physical sense, but the emotional and mental sense because â€Å"the Land of the Dead is a place marked by emptiness and despair† (Powell, 1990, p. 67) that only a heroic man can encounter on his epic journey. Batman has grown up in Gotham City and following his father’s death the city is in the tight grips of crime again and under the control of a powerful gang called ‘the mutants’ (Reynolds, 1992). Gotham City is like that of an afterlife because it is devoid of law and order. Like Odysseus, Batman requires the mental and emotional strength to confront each of the various mutants he takes down. Another common trait that mythological heroes Odysseus and Batman possess is courage. By definition of what these men do, courage runs through their bloodstreams as air and hormones. For Odysseus  there mere fact that he leaves Ithaca for 12 years to fight in Troy is courageous. He leaves behind the heir to the throne and his son, Telemachus, who was born shortly after Odysseus left for the Trojan War (Nelson, 2008). No ordinary man would be able to leave behind his family and people to face war. This is the type of action that commands courage of a brave man. Although Batman may not be fighting a war like the Trojan War that involves daunting voyages at sea for weeks on end, he does face criminals and thugs who are attacking Gotham City. Batman learned to be courageous from his mentor RÄ Ã¢â‚¬â„¢s Al Ghul who warned Batman, â€Å"you lack the courage to do all that is necessary. If someone stands in the way of true justice, you simply walk up behind him and stab him in the heart† (Nolan & Goyer, 2006, p. 125). Batman decides at the birth of his alter ego to take on the crime in Gotham City without the use of lethal force. He punishes the crooks and gangs by working around legislation. Batman’s decision to avoid lethal force is an act of courage because it is easy to kill the enemy, but it is another to incapacitate temporarily the enemy that may return to face him on his journey to keep Gotham City safe. Finally Batman and Odysseus embark on their quests as selfless acts to accomplish a specific goal. Odysseus sets out to be a part of the Trojan War despite wanting nothing more than to â€Å"achieve his goal of returning home to Ithaca† (Powell, 1990, p. 295). Soldiers who enter battle are brav e and selfless because they put their own lives on the line to protect what belongs to them. In a similar vein, Batman works during the night to rid Gotham City of the thugs who take over the city. Though it can be argued Batman is anything but selfless because his work as Batman is in an attempt to avenge his father’s death by one of the very street gangs he battles, Batman does what he does in attempt to make his city a safer, better place to live, much like the men and women on the frontlines of the battlefield, or a hero like Odysseus. In conclusion, the modern day super hero who protects his society while maintaining an immense persona and the hero from ancient Greece who sets out on an epic quest possess qualities that mark each as strong, courageous, and selfless individuals. These are qualities super heroes possess that society has come to expect from the classic hero. As the hero battles to keep their home territory safe, it is important to bear in mind â€Å"the context of the universal struggle between order and chaos† (Powell, 1990, p. 8) stands to  be a timeless test for society in general. References Leeming, D.A. (1990). The world of myth. New York, NY: Oxford University Press Nelson, M. Odysseus and Aeneas: A classical perspective on leadership, The Leadership Quarterly, Volume 19, Issue 4, August 2008, Pages 469-477, http://dx.doi.org/10.1016/j.leaqua.2008.05.010. Reynolds, R. (1992). Super heroes: A modern mythology. London, : B.T. Batsford. Rohac, G. (n.d.). More than heroes. An examination of comic book heroes as modern mythologies. Retrieved from http://www.georgerohac.com/docs/comm411.pdf

Analysis Of Arthur Miller s The Crucible - 883 Words

Name: Lauren Ciesielski Period AP NOVEL FORM 1. Title: The Crucible 2. Author (first and last name) and date of first publication: Arthur Miller and 1953 3. List four main characters with a one-sentence description of each. a. John Proctor – A farmer in Salem that is married to Elizabeth Proctor and is trying to get Elizabeth to forgive him for his sins of lechery on Abigail. b. Abigail Williams- A young lady who tries to throw herself at John Proctor due to their previous affair and is even willing to murder Elizabeth. c. Mary Warren – The servant of the Proctors who is testified on court to help John, but after getting threatened of using witch craft changes her mind due to her fear of Abigail. D. Reverend John Hale- A†¦show more content†¦c. Reverend Parris’s House – Betty became ill, causing everyone to gather in the house and question who in Salem was a witch. 6. One paragraph plot summary focusing on main events. The beginning of the play starts off with Betty Parris sick due to being in the forest with the other girls dancing at night. Many people come to Reverend Parris’s house to see what had happen and if it was the devil’s doing. One of these visitors was John Proctor, who Abigail threw herself at. When she finally comes back, Abigail and her start to accuse other people of being with the devil in order to help save themselves. Later, Mary Warren is away for important court duties. John and Elizabeth are not happy, but Mary gives Elizabeth a poppet. Mary also has news that her name was brought among the court. The clerk and Marshall arrive at the door to take Elizabeth base on Abigail’s accusations and is sent away. John reacts fast and he and Mary go to the court to defender her. When the trial begins, Mary gives a deposition that the girls were sporting. Abigail begins to mimic Mary, causing her to get confused and disregarding everything. John is charged also duri ng the court. He and Elizabeth were both sentence to be hanged, Elizabeth later due to being pregnant. Hale rushes to John and telling him that god will forgive him, but John becomes a man and is hanged. 7. Two symbols and what they refer to

Analysis Of The Film C.r. Y Directed By Jean Marc Vallee

The film C.R.A.Z.Y, directed by Jean-Marc Vallà ©e is about a man named Zac, recounting his adventure of searching for his identity. Laurianne and Gervais give birth to 5 distinct guys, but Zac is particularly special. He supposedly has a ‘gift where he can cure burns, and heal people, but little do they know; his special gift is that he is gay. The film C.R.A.Z.Y uses diegetic elements, selecting specific events, and a four-part structure to display narrative. In the exposition, we see that this family is very religious because they are shown going to midnight mass. The second aspect we learn that will be very significant is that he was premature and was dropped, so it would explain why his family thinks he has a gift and why he has a scar on his head. We also learn that his desires are ignored based on stereotypes and gender norms. In the second section of the film, we get a sense that his character has changed. He’s much more rebellious shown by the scene where he puts his music even louder, after his dad lowered it, and when his father puts his cigarette out, he blew smoke right back into his face. He also starts smoking pot and expresses that he no longer believes in his religion. Although he begins to reject the Catholic Church, he secretly wants help from God. In one particular scene, he is lying in bed and he puts his hands together and whispers, Please†¦ Anything but that This part is particularly important to the narr ative because it shows how desperate he is to

The Development And Evolution Of Basketball - 1388 Words

The Development and Evolution of Basketball This paper will show the evolution of Dr. Naismith’s game of basketball and team size, players on the court at a time, substitutions, baskets, backboards, balls, scoring, free throws, fouls, and the rules that come with them. The purpose of this paper is to show the development and evolution of basketball. Team Size and Players on the Court How has the size of teams changed since 1891? When Dr. Naismith had a class at the YMCA in Springfield, Massachusetts, he planned to play with as many people who showed up. 18 people showed up to that class, so they played nine on nine. The positions where: the left wing, the right wing, the home, the center, the right center, the left center, the right guard, the left guard, and the goalkeeper. When the game became more popular, everybody wanted to play, with the ‘as many people can play at a time’ rule, teams of up to 50 were used, which was much too many. During this time, the rule changed to ‘you can have large teams, but only nine players on your team can be on the court at a time’ (â€Å"Evolution of the Game†). How has the amount of players on the court at a time changed since creation? When Dr. Naismith had his class at the YMCA, he planned to let everybody play at once, but only having 18 people in that clas s, it was hard to determine whether or not large amounts of players on the court at a time would work, they played with nine on nine. Early leagues only had two teams because there wasShow MoreRelatedEssay about The Origin of the Game of Basketball1391 Words   |  6 Pagesfans across the globe may get thrills while watching an intense minor or professional basketball game, although, few actually know where or how this widely popular sport was created. 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Analysis of Personal Trait

Question: Discuss about the Analysis of Personal Trait. Answer: Introduction: Seligman Csikszentmihalyi (2014) stated that the personality shapes the attitude and the behavior of an individual. This analysis summarizes the relationship between the healthy attitude, healthy behavior and personality traits. Thus, the aim and objective of this study is to relate all the personality traits to the five Big Meta traits in order to identify the process by which the personality affects the healthy behavior of an individual. The five Meta traits of personality include Emotional Stability Neuroticism, Extraversion Introversion, Agreeableness Hostility, Conscientiousness Impulsivity and Open-mindedness Close-mindedness (Greenberg, 2013). A correlation analysis was conducted in order to identify the strengths and relationship direction between HAS (Health Attitude Scale), IPIP-CON (Conscientiousness score from the Mini-IPIP scales) and HB (Health Behavior). From the analysis, inter-correlations along with mean and standard deviations of each of these measures can be studied. The mean of IPIP-CON is 13.534 and the standard deviation is 2.833, whereas, the mean of HB is 48.659 and standard deviation are 8.330. It has been found that the mean of HAS is highest i.e. 57.130 and has a standard deviation of 6.768. Here two-tailed test has been performed, thus, the shared variance between IPIP-CON and HB has been reduced from 8.4%, p .001 to 3% and the regression [r (653)] is equivalent to .175, p .001. On the other hand, shared variance between CON and DV (dependent variable) reduced from 7%, p = .014 to 4% and the regression of 856 became equivalent to .201, p = .046, especially when HAS was fragmented out. References Greenberg, J. (Ed.). (2013).Organizational behavior: The state of the science. Routledge. Seligman, M. E., Csikszentmihalyi, M. (2014).Positive psychology: An introduction(pp. 279-298). Springer Netherlands.

Suyuan’s Tragedies in the Joy Luck Club Essay Example

Suyuan’s Tragedies in the Joy Luck Club: Paper In Amy Tan’s novel, The Joy Luck Club, each female character experiences different degrees of tragedy, but Suyuan Woo’s life appears to the most tragic. Despite suffering many misfortunes in her life, Suyuan is a willful woman who does not focus on the hardships in life but instead attempts to create happiness. With this personality, she creates the Joy Luck Club in China to find happiness while the Japanese invaded China. Later, Suyuan leaves China and comes to America in hopes of starting fresh. Suyuan suffers because of her losses, her miscommunication, and the fear she lived in. During the Japanese invasion, Suyuan loses almost everything she holds dear. While trying to escape to Chungking, Suyuan abandons her twin daughters and leaves her possessions and address with them, in hopes â€Å"that her daughters would be found by a kindhearted person who would care for them† (Tan 325). Suyuan did not know what the future would hold, but she had to believe that her daughters would survive. Though Suyuan did not want to leave, she sacrificed herself in hopes that someone would give them a better life because if she had died with them, no one would take such unfortunate babies. We will write a custom essay sample on Suyuan’s Tragedies in the Joy Luck Club: specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Suyuan’s Tragedies in the Joy Luck Club: specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Suyuan’s Tragedies in the Joy Luck Club: specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In addition, when Suyuan reached Chungking and learned that her husband had died, â€Å"she was delirious with madness† (Tan 326). Even though Suyuan had come all the way to Chungking, she gained nothing. Suyuan knew that her husband might die fighting in the war, but after losing her daughters, when she heard her husband’s fate, she was shocked to lose him, too. Nothing important remained in Suyuan’s life after her journey from Kweilin to Chungking. In America, Suyuan’s relationship with her other daughter, Jing-mei, deteriorates due to miscommunication between them. For example, when Suyuan tries to help Jing-mei find her inner prodigy, Jing-mei defies and resents her, thinking that her mother is trying to make her â€Å"be someone [she’s] not† (Tan 153). Jing-mei does not fully appreciate her mother when Suyuan tries to help her, believing that she can only be her self and cannot be forced to accomplish more. The American social pressure causes Jing-mei to try to be like everyone else, so she misunderstands her mother’s motive in making Jing-mei work hard to nurture her talents. In addition, at the New Year’s dinner, Jing-mei thinks that the reason that her mother had given her the ade pendant was because of Waverly’s insults, but Suyuan meant to give Jing-mei the pendant in hopes that her daughter will recognize life’s importance. Jing-mei fails to realize that her mother knows that she has the best quality at heart, and even after Jing-mei’s failures, Suyuan never expects anything from her. Whe n Suyuan was alive, Jing-mei did not wear the pendant, thinking that it was unstylish, but after Suyuan dies, Jing-mei understands that her mother was trying to convey her deep love and concern for her. Miscommunication caused a gap between mother daughter relationships. Suyuan’s life is also tragic due to the constant fear she lived in. For example, Suyuan always feared that she might not be able to find her babies or something might happen to them, and when Canning unintentionally asserted her fears, â€Å"he put a terrible thought in her head that her daughters were dead, which grew bigger and bigger until it killed her† (Tan 329). Suyuan was forever hoping that one of her attempts to find her daughter would come true. Suyuan searches for her twin daughters her whole life but she is not reunited and so Suyuan’s long cherished wish remains unfulfilled. In addition, Suyuan wants the best for Jing-mei when she â€Å"tries to cultivate some hidden genius† (27) in Jing-mei, but she worries that her daughter might not understand this. After failing to excel at each task her mother sets, Jing-mei begins to see them as expectations and feels like a failure, but Suyuan never expects anything from Jing-mei except for her to try her best. When Suyuan tries to find Jing-mei’s inner prodigy, not only was she hoping the best for daughter, but she was also living through Jing-mei’s success by having what she could not as young girl in China. As a mother, Suyuan always worries about her daughters’ well being. Since Suyuan never displayed her true emotions on her face because she was taught in the Chinese way, she never let anyone know how much she was truly suffering in the inside. Inside, Suyuan suffers because almost nothing remains of her life in China, her declining relationship with Jing-mei, which is caused by the lack of communication between them, and the continuous trepidation in her life in America. Despite all her suffering, Suyuan never loses hope or the motivation to keep trying and never give up. This is shown in Suyuan’s life when she never gives up trying to find her daughters and when she tries to mend her relationship with Jing-mei. However, even her strong will could not avert fate, as she dies with her unfulfilled, long cherished wish. Bibliography Tan, Amy. The Joy Luck CLub. Vintage Books USA, 1991.